Sunday, 7 February 2010

Alcohol, It's no Joke

A couple of adverts from the Why Let Drink Decide website, a government initiative. Quite powerful in the way that the adverts end in an unexpected way and make the viewer realise it isn't a laughing matter. Using famous figures who the young target audience will most likely be familiar and respect, the point is even stronger.

Transcripts of the adverts can be download from the website here.

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