Tuesday, 13 October 2009

Solv Philosophy

WE ARE SOLV, a newly established design agency made up of 10 designers from Edinburgh College of Art. We set out to create genuinely original work based on our key philosophies:

Our studio is defined by our philosophies and approach, not necessarily our style.

We look for varied outcomes.

We don’t immediately think about the final outcome, we are more interested in the process and the unexpected questions that arise during the development stages.

We don’t like things that look good for the sake of it. Meaning is what we look for.

Our approach is to reduce the message or idea to it’s essence so that it can then be visualized accordingly.

Clarity is also something we always strive for.

Each project is seen as a new start to create something original, not as another opportunity to apply the same in-house style that has been applied to every other project.

We find inspiration in everything. We believe restricting ourselves to using the design industry as the sole source of inspiration will only result in the recycling of other people’s ideas.

We mainly specialize in the design of printed matter.

Although our design agency always works as a team, we also encourage the individual’s personal projects on the side. Everybody is important to the company profit and success.

No comments:

Post a Comment